Privacy policy
Collecting Personal Information
When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. If you contact us for customer support, we may also collect additional information. In this Privacy Policy, "Personal Information" refers to any information that can uniquely identify an individual. Below is more information about what Personal Information we collect and why.
Device Information
Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, viewed sites or products, search terms, and site interaction.
- Purpose of collection: To load the Site accurately for you and perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor, Shopify.
Order Information
- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To provide products or services to fulfill our contract, process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and provide you with information or advertising related to our products or services based on your preferences.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor, Shopify, and necessary apps.
Customer Support Information
- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To provide customer service support.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor, Shopify, and necessary apps.
Marketing
We may collect personal information such as your name and email address to provide marketing services and emails. You always have the option to opt-out of this service via a link provided in each email.
Minors
The Site is not intended for individuals under 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: [Shopify Privacy Policy](https://www.shopify.com/legal/privacy).
- We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics and Facebook Pixel to understand how customers use the Site. More information on how Google and Facebook use your Personal Information can be found on their respective privacy pages.
- You can opt-out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, sometimes directly or through the use of cookies or similar technologies (subject to your consent, depending on your location).
For more information about targeted advertising, visit the [Network Advertising Initiative’s educational page](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
Opt-out options for targeted advertising:
- [Facebook](https://www.facebook.com/settings/?tab=ads)
- [Google](https://www.google.com/settings/ads/anonymous)
- [Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
- Additionally, you can opt-out of some services by visiting the [Digital Advertising Alliance’s opt-out portal](http://optout.aboutads.info/).
Using Personal Information
We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping and fulfillment of orders, and keeping you informed about new products, services, and offers.
Lawful Basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.
Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Selling Personal Information
We never sell your personal information.
Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see [Shopify’s GDPR Whitepaper](https://help.shopify.com/en/manual/your-account/privacy/GDPR).